Hilarious REACT PSA

One of our friends pointed out this gem, found on a local REACT website. It seems that REACT international had a little money to burn, and spent some dough on this rather professional looking PSA. I’ve never seen it run on any TV stations – only on the web.

While the spot boasts some good production values, the message it gives certainly isn’t a positive one. In it we see a rather frail old man, an overweight guy in his 20’s and a rosy-cheeked beast of a woman all espouse how they “save lives via two way radio communications”. Instead of showing REACT as some sort of important live-saving service, they come off as a “join us and talk on a walkie-talkie” nerd group (which… surprise surprise!! They are!!). The whole right-from-the-mouth-of-a-layman “two-way radio communications” mantra repeated throughout seems like they’re more interested in attracting whackers than actualy attracting those who might want to help out in their community. It’s not “We assist those who need it” or “We assist law enforcement with vital search and rescue missions”, it’s “I play with two-way radios…. and you can too!”

“Isn’t it time for you to react?”…. I did… it’s called laughter.

And the old man looks like he should be tending to a plantation in Georgia, sipping a mint julep, hold the honorary rank of “Colonel”, worry about the Kudzu vine on his magnolias and start off every sentence with “ah say, ah say…” and “Ah reckon”.

Click here to watch the video. It’s .mpg format and is 5 megs.